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Assets details
location
Lovina, North Bali
Status
Off-Plan
Ownership
Leasehold
Leasehold Period
Leasehold / hospitality participation structure (subject to unit type and agreement)
Property Type
Five-star wellness resort
Starting price
Approximately EUR 105,000
land size
Approx. 13,500 sqm of natural hillside terrain
Living size
Over 20,000 sqm across multiple levels
year built
2027
certificate
Hospitality / leasehold structure (subject to legal due diligence)
zoning
Pink Zone (Tourism Land)
AURA Wellness Resort is an off-plan, five-star hospitality development located on Bali’s northern coast in Lovina. Conceived as a landmark destination, the resort integrates architecture, wellness, dining, and experiential programming into a single, cohesive hospitality ecosystem.
The development spans over 20,000 sqm across multiple levels and includes a mix of serviced residences, apartments, and villas, supported by extensive wellness, dining, and lifestyle infrastructure. Unlike boutique villa projects, AURA operates as a centralized resort with unified branding, operations, and guest experience standards.
From an advisory perspective, AURA is assessed as a hospitality investment vehicle, not a residential ownership play. Performance is expected to be driven primarily by operational execution, brand positioning, and the long-term maturation of North Bali as a tourism destination.
Advisory Assessment
A structured evaluation of rationale, risk considerations, long-term outlook, and advisory access.
Investment Rationale
This opportunity is assessed based on structural fundamentals, market positioning, and long-term relevance rather than short-term pricing or demand cycles.
Market Content
North Bali represents an emerging hospitality market supported by significant infrastructure investment, including a new international airport, positioning the region for long-term tourism growth rather than immediate saturation.
Demand drivers
Global growth in wellness tourism, retreat-based travel, and experience-led hospitality supports demand for differentiated, resort-scale wellness destinations beyond traditional leisure travel.
Structural advantage
AURA’s scale, branding, and integrated wellness ecosystem differentiate it from smaller boutique developments, allowing it to function as a destination in its own right rather than relying solely on surrounding amenities.
Optionality
Investors participate in a professionally managed hospitality structure, with returns driven by operational performance rather than personal use or individual unit management.
Key Considerations
Every investment carries risk. The following considerations are outlined to support balanced, informed decision-making.
Market sensitivity
Hospitality performance is sensitive to global travel trends, macroeconomic conditions, and shifts in wellness tourism demand.
Regulatory and zoning context
Large-scale hospitality projects require careful review of zoning, licensing, and operational compliance. Independent legal due diligence is essential.
Liquidity considerations
Hospitality investments are typically illiquid in the short term and are best suited to investors with a medium- to long-term holding horizon.
Execution factors
Project outcomes are dependent on construction delivery, operational management, brand execution, and the successful activation of the resort’s wellness and hospitality components.
Long-Term Perspective
AURA is assessed with a long-term investment horizon in mind. Performance is expected to be driven by the maturation of North Bali as a tourism destination, the global relevance of wellness-focused hospitality, and the strength of centralized operations and brand identity.
This opportunity is best suited to investors seeking exposure to institutional-style hospitality assets rather than residential ownership or short-term speculative strategies.
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Oma Sora Umalas
location
Umalas, South Bali
type
Private villas
Positioning
Oma Sora is a design-led boutique villa development, offering a limited collection of private villas for investment in Bali’s lifestyle and short-term rental market.
investment notes
- Limited collection of 15 villas, ensuring exclusivity and long-term relevance
- Prime high-demand residential location, appealing to both short-stay guests and long-term tenants
- Design-led, fully furnished villas, delivered turnkey for flexible personal use or managed rental income
contact
Clear Accountability
